- THE FRICTION
- Travel planning began as a joyful way to share personal experience. As the work grew, the hands-on load started to crowd out that enjoyment.
- WHAT SHE WANTS BACK
- More room for the research, insight, and personal curation that help travelers have the trip they dream about.
- THE DESIGN INTENTION
- Create a functioning digital office that carries repeatable intake, organization, and follow-through—the structured support people often hire for—while the travel judgment and client relationship stay human.